The problem with the normal way for advertising on the internet is that normally advertisers have very little control over where there ad is shown, or don’t know what they are getting for their money. Project Wonderful changes that giving more control to the advertisers and the bloggers alike.
Bloggers and Webmasters will choose where they want the ads to appear and the type of ads that they want. Advertisers then select which sites they want their ads to run on. Project Wonderful uses what they call an Infinite Auction to determine which ads are shown and for how long. Click here to find more on how infinite auction works.
