The try before you buy idea has always been the concept behind shareware and today it is no different except for one minor detail, and that is that the quality of shareware has improved dramatically and many are verging on professional. The thing that makes it so great is that you are not always sure that the software you are buying is going to do the required job. I know I have been disappointed on numerous occasions with software that I’ve bought and the problem is that once you’ve opened the box you can’t, unless it is faulty, return the merchandise.
That is why I jumped at the chance of having my very own personal online software store. I have always wanted and decent online store but have never really had the time to start one up. The reason for having an online store is that if you set one up and market it properly you are almost guaranteed a passive income. The difference with putting a link on your blog advertising a product and having that same product advertised on your store is that the chances for a sale is greater at your store than on your blog. The reason being that people who are browsing your store are potential buyers where those reading your blogs are just browsing through.
Today I’ve finally realized my dream because I’ve just found out that RegNow has now got an Affiliate Site Builder Tool! This tool allows the affiliate to create a search-friendly affiliate site populated with up to thousands of RegNow products quickly and easily. It was so easy that I was able to setup my store in no time. All I had to do was select my template and then customize it with my logo. I then used their simple drag and drop system to install the content widgets of my choice. Once I was happy with the way the store looked I just downloaded the files to my computer and then uploaded it to Top Software Online, my new online shop.
At the moment the shop is fairly basic and I have a bit of work to do with it when I get the chance. Even though I’ve only got three pages that I’ve configured, including a section for bloggers, the standard set up has already got hundreds of products ready for online sale. I have complete control over what product I sell and the knowledge that my margin from sales can be as high as 70% is a pretty good feeling. I was even able to add Google Adsense to it and later I will use it to promote other affiliates.
The next step is to market it and I reckon I will use the normal methods that I have used to promote my blogs. I think it is also time that I start getting stuck into my Squidoo Lenses, something that I have been meaning to do for a long time now but have been too slack to do anything about it. I remember that John Dillbeck wrote a post on Promoting a CafePress Store On Squidoo, so I feel that would make a good start. It’s times like these when I wish I didn’t already have a full time job so that I can devote all my time on several online enterprises.
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