Have you ever wondered how much it costs the movie companies for wrecking all those cars in some of those scenes. Now Progressive Direct, a unit of a U.S. auto insurer, will do the math for you. It teamed up with Universal Studios Home Entertainment to insert a running tally of the destruction into the recent HD DVD release of “The Fast and the Furious: Tokyo Drift.” As cars smack into one another in Tokyo, a display in a small window keeps track: “Roof repair: $209, taillights: $451, fender: $618.’ The calculator is labeled “Progressive Direct: Insurance Damage Estimates.” This digital gauge is the first in what Universal and other studios hope is a stream of branded interactive features on their new DVDs. What a real nifty idea.
Naturally we don’t wish to suffer these sort of cost in our day to day mundane existence so before taking a car out of the show room one should really get some free car insurance quotes. What a real time saver the internet has turned out to be. Getting a free quote online sure saves the hassle of having to talk to some of those rude sales staff. Now there is no excuse to drive an uninsured car.
