For those of you who are new to Search Engine Optimisation, you probably do not know that link exchange is a very important tool in your arsenal for getting noticed by search engines. It is important that you get noticed because unless the search engines know of your existence you can kiss any decent traffic goodbye.
A link exchange is where you swap links with other blogs or websites. The web crawling robots follow this links recording them in their database. The more links you have pointing to your blog the more popular your blog looks to search engines such as Google.
I started a link exchange program , but so far there has been very little interest. People visiting my Blogsire blog on the other hand have shown a lot more interest and itâ€™s quite here possible the reason behind the sudden increase in the PR ranking.