Isn’t it amazing how, in regards to advertising, we are all just a mob of schmucks. Let’s face it, they come up with all these crappy commercials selling products that half the time do not do perform as it should and we merrily go about our way buying the crap while the whole time their purses just keep growing.
I reckon the the most used marketing ploys used against us as consumers would have to be SEX and the emotional human ego gratification sense. Just think of all the ads that have scantily clad men and women in them promoting a product that has nothing to do with sexy women wearing next to nothing. Why? Is it because they believe that just because a product flaunts these images we will buy it believing that by owning or using this product we automatically become sexy? Or is it merely to grab our attention. I suggest it is a bit of both.
Take as an example all the commercials that are selling bottles of water. Do you ever see an ugly or uncool person drinking a bottle of water? Nope. So, if you buy a bottle of water that was displayed in an ad full of cool people drinking the water does that mean that you instantly become cool? Apparently so because we all go out there and buy the crap. Even the shape of the bottle is aimed at the ultimate ‘cool’ persona.
Heaven forbid that the ads portrayed how good a product actually was rather than giving a false perception of how it can make you look or feel. The facts remain that because we are moronic sheep they will continue to come up with these stupid commercials and we will continue to purchase the bullshit they are shoving down our throats. It’s the same with the paparazzi that continue to hound many celebrities making their lives hell just so they can satisfy the insatiable diet of morons who buy the tabloids that will print the photos. Not to mention the fact that half the time the stories that are printed along with the photos are less than truthful.
In regards to paparazzi I was never one to buy those stupid tabloids and from today onwards I refuse to be sucked in by these adverts using sex as a means of selling their product.[eminimall]
Hey, I love water and I’m smoking hot. Just kidding. Yes, sex sells it is a fact of life. Why else would there be booth babes, paris hilton and all those other airhead sexpots. No one wants to see someone who looks unhealthy drinking the product that they want to buy. Nope, people want that illusion. Scary but true.
BenSparks last blog post..Elephant in the Room… PAD #1194
Yeah, we are a pretty sorry lot aren’t we? Even though we know we are getting sucked in we still fall for it. Thanks for taking the time to comment.